Apple MLS Season Pass subscriptions double after Lionel Messi joins Inter Miami – Tech Live Trends

According to an X post from Jorge Mas, Managing owner of Inter Miami, MLS Season Pass subscriptions have doubled since Lionel Messi joined Inter Miami. Also, Spanish language viewership on Apple TV+ has surpassed over 50% for Messi matches and continues to rise, he adds.

MLS Season Pass will feature an enhanced production for Inter Miami’s matches during Leagues Cup, including 18 cameras; Steadicam; four super-slow-motion cameras; Skycam; drone coverage; sideline reporters in Spanish and English; a dedicated one-hour pregame show onsite with features, interviews, and expert analysis; and a postgame show to wrap things up. MLS Season Pass can be accessed through the Apple TV app on smart TVs, streaming devices, Apple devices, set-top boxes, and game consoles, as well as on the web at

To keep up with all the happenings throughout the league, fans can find and follow their favorite MLS clubs in Apple News, and automatically sync with the Apple TV app to watch games with MLS Season Pass. Apple News recently introduced a new Sports tab for users to easily follow their favorite teams and leagues; receive stories from hundreds of top publishers; access scores, schedules, and standings for the top professional and college leagues; and watch highlights right in the News app.

Apple TV+ recently announced a new untitled four-part documentary series from SMUGGLER Entertainment. The series features exclusive behind-the-scenes access to Messi and his FIFA World Cup career, culminating in Argentina’s dramatic Qatar 2022 win.

Lionel Messi’s arrival follows the launch of Apple and Major League Soccer’s 10-year partnership that began in early 2023. After the Leagues Cup tournament, Inter Miami will resume its regular season play on Sunday, August 20, against Charlotte FC. For more info about Inter Miami’s schedule, visit


MLS Season Pass, the subscription service from Apple and Major League Soccer on the Apple TV app, is available in more than 100 countries and regions. With an MLS Season Pass subscription, fans can enjoy all MLS and Leagues Cup matches, and hundreds of MLS NEXT Pro and MLS NEXT games in English, Spanish, or French — all with no blackouts (per Apple)— on billions of devices through the Apple TV app on smart TVs, streaming devices, Apple devices, set-top boxes, and game consoles, as well as on the web at 

Leagues Cup is a month-long official Concacaf tournament in which MLS and LIGA MX will pause their respective league seasons from July 21 to August 19. All 47 participating clubs — 18 from LIGA MX and 29 from MLS — will compete in the World Cup-style tournament, with the three top finishers qualifying for the 2024 Concacaf Champions Cup. Before each Leagues Cup match, viewers can enjoy Leagues Cup Countdown and Leagues Cup La Previa, pregame shows available in English and Spanish, respectively. 

Fans can get a full recap of the day’s action via Leagues Cup Wrap-Up and Leagues Cup El Resumen — live postgame coverage available in English and Spanish. In addition, fans can enjoy a wide variety of on-demand content that celebrates the action, excitement, and distinct cultures of MLS, LIGA MX, and each of their clubs. For more information on Leagues Cup, visit

Fans can subscribe to MLS Season Pass on the Apple TV app for US$14.99 per month during the season or $49 for the rest of the season, and Apple TV+ subscribers can sign up at a special price of $12.99 per month or $39 for the rest of the season.1 A subscription to MLS Season Pass is included with each MLS club full-season ticket account. Through Family Sharing, up to six family members can share the subscription using their own Apple ID and password.

Previous post Google pushes Match for more money in antitrust battle, court filing states
Next post Instagram will now let you add music to photo carousels