The folks at Counterpoint Intelligence Research Partners (CIRP) did a new study on Apple Music and Apple TV+, which fall within the Apple Services segment.
They are presumably the most used and among the most expensive of the Apple Service offerings. CIRP looked at how usage of this part of the ecosystem varies by customer age.
Across all age groups, over 40% of Apple owners use Apple Music, while a little less than one-third use Apple TV+. CIRP says Apple Music usage is higher among younger customers, and Apple TV+ usage is more consistent across age groups.
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