A killer traction slide needs as much favorable customer and market data as you can gather, such as recurring revenue, customer acquisition cost and conversion rates.
It’s your first opportunity to show off and build investor confidence simultaneously. But what if you don’t have any wins to boast about yet?
For pre-revenue startups, Haje Jan Kamps says the traction slide should “describe the risk you’ve designed out of the business,” such as regulatory uncertainty.
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“To figure out what investors are most scared about, talk to them and pay attention to the questions they ask,” he writes. “You can then design an experiment around that and report your findings as traction.”
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