Samsung has pulled the curtains off its highly-anticipated Galaxy S24 series at the Galaxy Unpacked 2024 event held in San Jose, California. The Korean electronics major introduced three new models: the Galaxy S24 Ultra, Galaxy S24 Plus, and Galaxy S24. And while the cinematic smartphone announcements were brilliant, the highlight was ‘Galaxy AI’, Samsung’s AI ecosystem for its smartphone line-up, powered by Google’s generative AI model, Gemini.
“The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities.”
During the launch, the company showcased a range of AI-powered functionalities set to redefine user experiences. From advanced photo editing tools to real-time translations during calls, the Galaxy S24 series is designed to include the upcoming Galaxy AI (Samsung’s very own generative AI model), offering users a taste of the future of AI integration in smartphones.
The flagship model, Galaxy S24 Ultra, stands out with its robust specifications. Featuring a 6.8-inch flat QHD+ Dynamic AMOLED display with a 120Hz refresh rate, this model boasts a Qualcomm Snapdragon 8 Gen 3 processor, up to 12GB of RAM, and a massive 512GB of onboard storage. The highlight is the camera setup, including a staggering 200MP primary sensor, a telephoto lens with 10x digital zoom, and the capability for up to 8K video recording. The device’s titanium body adds durability while reducing overall weight.
The Galaxy S24 and S24 Plus cater to a broader audience with their varied specifications. The dynamic refresh rates enrich the visual experience, with the S24 Plus possibly boasting a QHD plus resolution and the S24 maintaining full-HD+ resolution. Both models, powered by either Qualcomm Snapdragon or Exynos processors, offer 8GB of RAM and up to 256GB of onboard storage. The camera setup includes a 50MP main sensor, a telephoto lens, and an ultra-wide-angle sensor.
Users can expect up to seven years of software updates, comprising major OS updates and security patches. This extended support aims to enhance the longevity of these smartphones, a move in alignment with Google’s strategy. An exciting feature set to debut with the Samsung Galaxy S24 series is “Circle to Search,” powered by Google. This feature allows users to search images, videos, or text displayed on the smartphone by circling, highlighting, or tapping on the subject, eliminating the need to capture a screenshot. Samsung Gallery is expected to unveil an AI-powered Magic Editor for photo enhancement, while the Samsung keyboard may integrate AI for conversational tones and emoji suggestions.
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