Apple Introduces New Pride Edition Watch Band, Watch Face, And iPhone Wallpaper

Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, a matching watch face for the Apple Watch, and new Pride wallpapers for iPhone and iPad.

The new band, watch face, and wallpapers were announced “to champion global movements to protect and advance equality for LGBTQ+ communities” according to the Press Release.

The new Apple Watch Pride Edition Braided Solo Loop band will be available for purchase on May 22 and cost $99 in the US. The new wallpapers will arrive with the release of iOS 17.5, which Apple is currently beta testing.

Through this Pride Collection, Apple is proud to continue its support of LGBTQ+ advocacy organizations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens. Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.

– Apple Press Release

The new Pride Radiance watch face offers color customizations and features numerals that react in real time as the user moves his or her wrist. Users will get access to this new watch face with the release of watchOS 10.5.